PepsiCo Egypt
Powering Data-Driven Marketing Innovation Through CI 360
Through the Corporate Innovation 360 (CI 360) program, Roche Egypt is reshaping patient engagement and digital healthcare delivery in Egypt. In response to the urgent need for improved adherence, seamless care coordination, and omnichannel HCP engagement, Roche partnered with innovative startups to co-create impactful solutions.
With CI 360’s Open Innovation track, PepsiCo identified marketing-tech solutions that deliver measurable impact—from real-time dashboards to creative automation and smarter audience segmentation. This initiative highlights PepsiCo’s commitment to future-proofing marketing through innovation.
Discover how PepsiCo Egypt is reshaping the future of marketing through agile startup partnerships.
Year Joined
Startups Applied
Joint Innovation Priorities of PepsiCo Egypt & CI 360:
- Close media data gaps in Egypt through tools that optimize media planning, measurement, and investment.
- Leverage AI to boost creative performance and enable cost-effective content production and influencer vetting.
- Unlock the power of first-party data to personalize campaigns through secure collection, segmentation, and dynamic creative optimization.
- Enable real-time dashboards and programmatic media adoption to increase efficiency and ROI.
- Foster scalable partnerships with startups delivering breakthrough MarTech solutions aligned with PepsiCo’s strategy.
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