Commercial
L’Oréal Egypt

L’Oréal Egypt

Transforming Commerce Through Innovation with CI 360

Through the Corporate Innovation 360 (CI 360) program, L’Oréal Egypt is reimagining commercial operations by integrating digital solutions that boost efficiency, data transparency, and local market adaptability. From managing omnichannel pharmacy communication to localizing e-commerce content and automating in-store execution, L’Oréal is unlocking new value through targeted startup collaborations.

By leveraging the CI 360 platform, Nestlé partnered with mission-driven startups to create tangible impact from farm to fork—supporting innovation that bridges environmental responsibility with community empowerment..

Discover how Nestlé Egypt is scaling sustainability through innovation and startup collaboration

Year Joined
2024
Startups Applied
35

Joint Innovation Priorities of L’Oréal Egypt & CI 360:

  • Close media data gaps in Egypt through tools that optimize media planning, measurement, and investment.
  • Leverage AI to boost creative performance and enable cost-effective content production and influencer vetting.
  • Unlock the power of first-party data to personalize campaigns through secure collection, segmentation, and dynamic creative optimization.
  • Enable real-time dashboards and programmatic media adoption to increase efficiency and ROI.
  • Foster scalable partnerships with startups delivering breakthrough MarTech solutions aligned with PepsiCo’s strategy.

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