Sustainability
Nestlé Egypt

Nestlé Egypt

Transforming Commerce Through Innovation with CI 360

Through the Corporate Innovation 360 (CI 360) program, Nestlé Egypt is driving sustainability by supporting startups that tackle climate, water, and agricultural challenges with scalable clean technologies. With a focus on empowering rural women, reducing agricultural waste, and optimizing water usage through big data, Nestlé is co-developing practical, eco-friendly solutions aligned with its global sustainability agenda.

By leveraging CI 360’s innovation framework, L’Oréal worked with startups to address key operational gaps—enabling smarter pharmacy engagement, real-time POS tracking, and agile content adaptation powered by AI. This partnership-led approach positions L’Oréal as a pioneer in commercial transformation through innovation.

Discover how L’Oréal Egypt is advancing retail and commerce through startup collaboration

Year Joined
2024
Startups Applied
37

Joint Innovation Priorities of Nestlé Egypt & CI 360:

  • Close media data gaps in Egypt through tools that optimize media planning, measurement, and investment.
  • Leverage AI to boost creative performance and enable cost-effective content production and influencer vetting.
  • Unlock the power of first-party data to personalize campaigns through secure collection, segmentation, and dynamic creative optimization.
  • Enable real-time dashboards and programmatic media adoption to increase efficiency and ROI.
  • Foster scalable partnerships with startups delivering breakthrough MarTech solutions aligned with PepsiCo’s strategy.

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